Change is in the air: tech industry acquisitions
November 8th, 2010There must be something in the air. Two tech giants will be growing over the next year due to recent acquisitions. Oracle will be acquiring Art Technology Group (ATG) for 1 billion, and Dell will be adding Boomi to its stable for an undisclosed amount.Oracle, founded in California in 1977, is a leader in database management systems, and boasts the third largest software revenue behind Microsoft and IBM. Your company may use the Oracle Database for its database computing needs. Starting in 2011, Oracle will be leveraging ATG’s e-commerce software to further entrench its role in the market. Founded in Cambridge, Massachusetts in 1991, ATG started as a web design consulting firm, but moved into e-commerce software in the late 1990s. Before its own acquisition, ATG acquired Primus Knowledge Solutions (2004), eStara (2006), CleverSet (2008), and InstantService (2010).Dell, of course, is the well-known computer developer, founded in Austin, Texas in 1984. Acquisitions have always been a large part of Dell’s growth, especially with the Alienware (2006) and Perot Systems (2009) transactions. This business strategy has led Dell to the forefront of the Austin business scene, and it is also the 2nd largest non-oil company and the 5th largest company overall in Texas. Boomi, the Pennsylvania company which Dell acquired in a secret transaction, is a cloud application company, and a worthy prize after Dell lost the storage company 3Par to Hewlett-Packard back in August. Both the Dell and Boomi CEOs seem pleased with the announcement, and Boomi hopes to use Dell’s resources “to continue to scale Boomi AtomSphere as the leading integration solution in the SaaS and cloud computing industry.” AtomSphere is a pure SaaS integration platform that allows for easy storage and transfer between cloud and on-premise applications.